Branded giveaways are an excellent way to draw attention to your brand and remind your audience of what you do when they’re not actively looking at your product or logo! But that only works if they actually want or like the product in the first place. The novelty of the giveaway will eventually wear off, which will happen sooner than later if your swag is subpar.
Branded Giveaways, when done right, have a great potential to be the most effective way to connect with your target audience. However, if your giveaways are getting thrown away, you are missing out on the ROI (Return on Investment), or worse yet, you could have a negative ROI, but in this case, that’s Return on Impression. That’s right. Waste often has a negative impression. Considering that the average lifespan of a promotional product ranges from seven months to a year, imagine the reach your brand will have if it is selected using these 3 swag tips.
Functionality is an essential characteristic for a successful branded giveaway as this will determine the value perceived by your public. According to the Promotional Products Association International (PPAI), a great way to provide useful swag is to ask yourself; “Will they use this on a daily basis?”
Time to brainstorm! What items make your crowd´s day just a little easier? Everyone loves a problem solver. PopSockets and SlinGrips are great examples of functional items perfect for a giveaway. They can be used in everyday life and make you less prone to drop your phone, a significant and expensive problem nowadays. Lastly, you must ensure that your product function fits your target lifestyle. It doesn't matter how functional it can be if your target won't use it.
Laughter is the best medicine. If your product can bring a smile to people’s faces, they are keeping that swag for a long time. People hate throwing away items that they have an emotional connection to!
There are so many things that are considered a fun product. For example, a Rubik's cube or a branded cornhole are fun games that can provide a fun experience and be part of your brand's events. They can also symbolize being problem solvers or remind folks of the fun they had at the company picnic.
We all want to be up to date with what’s cool. Branded products that fit into the latest trends create an excellent opportunity to get your brand name out there. Trends constantly fluctuate by nature and it's essential to jump on a new trend once it comes out. Your goal is to offer the trending product to your audience before they get it somewhere else that doesn't have your brand on it.
This said it’s also important to recognize when a trend is not a good fit for your market. If your audience is filled with serious folks for whom fidgeting would appear unprofessional, perhaps steer clear of the fidget spinners and poppers no matter how popular the blogs and social media swear they are.
At the end of the day, it’s most important to choose products that are a good fit for your audience. Consider the functionality, the fun, and the popularity of your top promo picks but don’t lose sight of who your recipient is, how you want them to feel when they receive the product, your brand’s ethos, and what you want them to actually do in response (your call to action).
For curated merchandise ideas that are a good fit for your brand and business goals, reach out to us today!
Originally published by our partner Boundless on Oct 3, 2018