Life is finally getting back to normal. People are going back to work and we’re seeing a return of group events: ball games, concerts, parties, etc. As your team returns to the office and operations can function normally again, it may be a great time to increase brand awareness by hosting a “Come Back” event. Whether you host your own independent event or join an existing event as an exhibit, there are many great ways you can increase impressions and raise brand awareness. So many details go into planning a successful event, from the guest list, to the venue, to the atmosphere, but another important aspect is your print marketing campaign. At Rocket Science Branding, we have many print capabilities to help you take your event to the next level.
🚀 Advertising--You can’t have a successful event without spreading the word. Much of this can be done digitally, but print can add a personal touch. Send personalized invitations to your target audience. Print flyers to give out to potential customers. Create an event ticket to give the feel of an exclusive event. The more ways you use to spread the word about your event, the more people you are going to reach.
🚀 Information--You got them to come to your event; make sure they leave knowing all they need to know about your brand. Having some kind of brochure or pamphlet available to anticipate and answer any questions your audience may have is a great way to highlight your brand and products. Include background info about yourself and your company to connect with your customers on a more personal level. You can also create posters to include in your event decor to highlight different aspects of your brand or spotlight different team members who go above and beyond for customers.
🚀 Party Favors/Promotional Products--In other words, SWAG! Giving out swag at your event is a great way to make a lasting impression on your audience and make your event more memorable. Be thoughtful and intentional with your gifts; you don’t want them thrown in the garbage bins on the way out the door. Know your audience and know what they would like and use. From water bottles to tote bags to key chains to playing cards, there are so many options for promotional products available. Get creative and make your brand stand out.
Need help preparing for your next event? Give us a call and see how we can help you with all your printing and promotional needs! From creative ideas to the actual printing, there is so much we can do to make your next event the best one yet.